Organization of Aviation Enterprises’ Interaction Based on the Digital Platform
DOI:
https://doi.org/10.34021/ve.2021.04.01(4)Keywords:
digitalization, digital transformation, digital platform, interaction of aviation enterprises, organization of interactionAbstract
The article considers the approach to digital transformation of the aviation industry in terms of organizing the interaction of supply chain participants involving air transport based on the digital platform. Digital transformation is considered not only as a tool of information interaction, but also as a business model that creates value by uniting consumers and producers of goods and services. There was performed a statistical analysis of indicators characterizing the state of the global aviation market and that of Ukraine in particular, of the global crisis impact caused by the COVID-19 pandemic on air transport and changes in the field of passenger and freight transport; there were analyzed the possible ways of overcoming the consequences of the crisis for airlines and airports and the use of digital technologies in developing anti-crisis strategies. The necessity of forming a united information space in the supply chain to ensure the rapid exchange of information between cooperating transport hubs and government agencies, including the exchange of information on the management of production and commercial activities of transport enterprises was highlighted. The role of air transport in servicing global supply chains was also emphasized, as it offers highly integrated and comprehensive fast delivery with safe, reliable, convenient and highly efficient services. There was proposed a scheme of information interaction among supply chain participants involving air transport based on the digital platform in the context of united information space. The use of the digital platform as a tool for organizing interaction was justified, as this technology provides massive opportunities to achieve increased efficiency not only of individual units, but also of the entire supply chain.
Downloads
References
Allroggen, F., & Malina, R. (2014). Do the Regional Growth Effects of Air Transport Differ Among Airports? Journal of Air Transportation Management, 37(1), 1–4. https://doi.org/10.1016/j.jairtraman.2013.11.007.
Becker, B., & Nadja, D. (2007). Managing the Complexity of Air Cargo Revenue Management. Journal of Revenue and Pricing Management, 6(3), 175–187. https://doi.org/10.1057/palgrave.rpm.5160084.
Chao, C.-C., & Hsu, C.-W. (2014). Cost Analysis of Air Cargo Transport and Effects of Fluctuations in Fuel Price. Journal of Air Transport Management, 35, 51-56. https://doi.org/10.1016/j.jairtraman.2013.11.010.
Chen, Y., Pereira, I., & Patel, P. (2020). Decentralized Governance of Digital Platforms. Journal of Management, Forthcoming. https://doi.org/10.1177/0149206320916755.
Dalinger, Y. (2017). Organizaciya informacionnogo vzaimodejstviya proizvodstvennyh processov aeroporta [Organization of Information Interaction of Airport’s Production Processes]. Civil Aviation High Technologies Nauchnyi Vestnik MGTU GA, 20(1), 116-122. Retrieved from https://avia.mstuca.ru/jour/article/download/1038/917 [in Russian].
Derigs, U., Frederichs, S., Schafer, S. (2009). A New Approach for Air Cargo Network Planning. Transportation Science, 43(3), 370–380. https://doi.org/10.1287/trsc.1090.0282.
Diggin Travel. (2019). 2019 Airline Digital Retailing Survey. Diggin Travel. Retrieved from https://diggintravel.com/2019-airline-industry-trends/.
Diggin Travel. (2020). 2020 Airline Digital Optimization Yearbook. Diggin Travel. Retrieved from https://www.diggintravel.com/2020_Airline_Digital_Optimization_Yearbook.pdf.
Dmitriev, А., Plastunyak, I. (2019, 10–11 October). Platformennaya koncepciya razvitiya cifrovogo transportno-logisticheskih uslug [A Platform Concept for the Development of Digital Transport and Logistics Services]. International Conference "Digital Technologies in Logistics and Infrastructure", St. Petersburg. Politechpress. Retrieved from https://elib.spbstu.ru/dl/2/i20-53.pdf/download/i20-53.pdf [in Russian].
Evans, P.C., & Gawer, A. (2016). The Rise of the Platform Enterprise. A Global Survey. The Center for Global Enterprise. Retrieved from https://www.thecge.net/app/ uploads/2016/01/PDF-WEB-Platform-Survey_01_12.pdf
Feng, B., Li, Y., & Shen, Z. J. M. (2015). Air Cargo Operations: Literature Review and Comparison with Practices. Transportation Research, Part C: Emerging Technologies, 56, 263-280. https://doi.org/10.1016/j.trc.2015.03.028.
Hagiu, A. (2014) Strategic Decisions for Multisided Platforms. MIT Sloan Management Review, 55(2), 71–80.
International Air Transport Association (IATA). (2020, November 24). Deep Losses Continue Into 2021. International Air Transport Association. Retrieved from https://www.iata.org/en/pressroom/pr/2020-11-24-01/
International Air Transport Association. (2020, November 25). Air Connectivity: Measuring Connections That Drive Economic Growth. International Air Transport Association. Retrieved from https://www.iata.org/en/iata-repository/publications/economic-reports/air-connectivity-measuring-the-connections-that-drive-economic-growth/.
Johnson, N.L. (2018). Platform vs. Linear: Business Models 101. APPLICO. Retrieved from https://www.applicoinc.com/blog/platform-vs-linear-business-models-101/.
Kiso, F., & Deljanin, A. (2009). Air Freight and Logistics Services. Promet – Traffic&Transportation, 21 (4), 291-298. https://doi.org/10.7307/ptt.v21i4.243.
Kryizhanovskiy, H., & Shashkin, V. (1998). Upravlenie transportnymi sistemami [Transport Systems Management]. St. Petersburg: «Sevtrasinvest» [in Russian].
Kuljanin, J., Kalic, M., & Dožić, S. (2015). An Overview of European Air Cargo Transport: The Key Drivers and Limitations. Second Logistical International Conference, Belgrade, Serbia.
Li, Z., Bookbinder, J.H., & Elhedhli, S. (2012). Optimal Shipment Decisions for an Airfreight Forwarder: Formulation and Solution Methods. Transportation Research, Part C: Emerging Technologies, 21, 17–30. https://doi.org/10.1016/j.trc.2011.08.001.
Marintseva, K. (2013). Tekhnologіya standartu IATA E-FREIGHT [ІАТА E-FREIGHT Standard Technology]. Journal of Dnipro National University of Railway Transport named after Academician V. Lazaryan, 5, 45-50. https://doi.org/10.15802/tstt2013/19277 [in Ukrainian].
Marusin, А., & Ablyazov, Т. (2019). Osobennosti cifrovoj transformacii transportno-logisticheskoj sfery [Features of the Digital Transformation of the Transport and Logistics Sector]. Economics: Yesterday, Today and Tomorrow, 9(3А), 71-78. https://doi.org/10.34670/AR.2019.89.3.007 [in Russian].
Ministry of Transport and Communications of Ukraine. (2020, October). Pidsumky diialnosti aviatsiinoi haluzi Ukrainy za 9 misiatsiv 2020 roku [The results of the aviation industry of Ukraine for 9 months of 2020]. Kyiv: Ministry of Transport and Communications of Ukraine. Retrieved from https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwiW 6_3Trc3uAhWqxoUKHX6FAp4QFjABegQIAxAC&url=https%3A%2F%2Favia.gov .ua%2Fwp-content%2Fuploads%2F2020%2F10%2FPidsumki-roboti-9mis2020.doc&usg=AOvVaw1fwFDjxWDZfOFXU5jKoOZo.
Moazed, A. (2018). Platform Business Model – Definition. APPLICO. Retrieved from https://www.applicoinc.com/blog/what-is-a-platform-business-model/
Molchanova, K. (2014). Aspekty vprovadzhennia tekhnolohii e-freight [Aspects of E-Freight Technology Implementation]. Journal of Lviv Polytechnic National University, 811, 241-246. Retrieved from http://ena.lp.edu.ua:8080/handle/ntb/29398 [in Ukrainian].
Reis, V., Meier, F., Pace, G., & Palacin, R. (2013). Rail and Multi-Modal Transport. Research in Transportation Economics, 41 (1), 17-30.
Reuver de, M., Sørensen, C., & Basole, R.C. (2018). The Digital Platform: A Research Agenda. Journal of Information Technology, 33(2), 124-135. https://doi.org/10.1057/s41265-016-0033-3.
Ryzhkova, М. (2019). Konceptualizaciya fenomena "cifrovaya platforma": rynok ili biznes? [Conceptualizing the Digital Platform Phenomenon: Market or Business?]. Tomsk State University Journal of Economics, 47, 48-66. https://doi.org/10.17223/19988648/47/4 [in Russian].
Scholz, A. B. (2011). Network Structures of Cargo Airlines - An Empirical and a Modelling Approach. Karlsruhe: KIT Scientific Publishing.
Sutherland, W., & Jarrahi, M.H. (2018). The Sharing Economy and Digital Platforms: A Review and Research Agenda. International Journal of Information Management, 43, 328-341. https://doi.org/10.1016/j.ijinfomgt.2018.07.004.
Tauscher, K., & Laudien, S. (2018). Understanding Platform Business Models: A Mixed Methods Study of Marketplaces. European Management Journal, 36, 319–329. https://doi.org/10.1016/j.emj.2017.06.005.
United Nations Conference on Trade and Development. (2019, March). Making Digital Platforms Work for Development. Geneva: United Nations Conference on Trade and Development. Retrieved from https://unctad.org/system/files/official-document/presspb2019d2_en.pdf.
Vega, H. (2008). Air Cargo, Trade and Transportation Costs of Perishables and Exotics from South America. Journal of Air Transport Management, 14 (6), 324--328. https://doi.org/10.1016/j.jairtraman.2008.08.006.
Zatsarinnyy, А., & Shabanov, А. (2019). Model of a Prospective Digital Platform to Consolidate the Resources of Economic Activity in the Digital Economy. Procedia Computer Science, 150, 552-557. https://doi.org/10.1016/j.procs.2019.02.092.