Cross-Сultural Communication Strategies in the Digital Era: A Bibliometric Analysis
Keywords:cross-cultural, communication strategies, digitalisation, bibliometric analysis
AbstractThe growth of global industrialisation, migration, international trade, industry-academia collaboration, government-industry-academia collaboration, and internationalisation of institutions and business entities has led to an expansion of cross-cultural communication strategies and digitalisation across the world. Because of this, a lot of scientific research publications have been done on cross-cultural communication and digitalisation. Therefore, the purpose of this study was to assess authors’ citations, affiliations, and bibliometric coupling on cross-cultural communication and digitalisation within ten years, between 2014 and May 2023. The purpose of this paper was to identify the countries and disciplines with the most and least scientific publications on cross-cultural communication and digitalisation from 2014 to May 2023. Since the design of the paper was qualitative, the descriptive approach was used. The data (scientific publications) were electronically sampled from Scopus using three key phrases (“cross-cultural” or “communication” or “digitalisation”). In the first instance, a total of 122,461 data were collected from 2014 to May 2023. However, a sample size of 5,493 scientific publications was collected after filtering the initial data with the open-access option. The data collected from Scopus were then analysed with the 1.6.13 version of the VOSviewer software. The results of the study indicate that between 2014 and May 2023, Chang L. is the author with the highest number of scientific Scopus-indexed publications (13 papers) on cross-cultural communication and digitalisation. Also, the United Kingdom is the country with the highest number of scientific publications on cross-cultural communication and digitalisation from 2014 to May 2023. Still, on the results, the United Kingdom with total documents of 674 is the country with the highest number of bibliometric couplings on cross-cultural communication and digitalisation from 2014 to May 2023. In terms of authors with the highest citation within the period studied, Hofstede recorded 546 during ten years. The study recommends that more collaborative research should be done on cross-cultural communication and digitalisation among authors from various disciplines.
Owusu, E. & Mardani, M. (2020). Towards Achieving Organisational Objectives: The Role of Effective Communication. Journal of English Language Teaching and Applied Linguistics, 2(4), 17–25. https://doi.org/10.32996/jeltal.2020.2.4.3
Hurn, B.J., Tomalin, B. (2013). What is Cross-Cultural Communication? In: Cross-Cultural Communication. Palgrave Macmillan, London. https://doi.org/10.1057/9780230391147_1
Zhu, Y., & Fu, K. (2019). The relationship between interdisciplinarity and journal impact factor in the field of communication during 1997–2016. Journal of Communication, 69(3), 273–297. https://doi.org/10.1093/joc/jqz012.
Chen, Y., Kwilinski, A., Chygryn, O., Lyulyov, O., & Pimonenko, T. (2021). The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels, Sustainability, 13(24), 13679. https://doi.org/10.3390/su132413679
Kwilinski, A., Slatvitskaya, I., Dugar, T., Khodakivska, L., Derevyanko, B. (2020). Main Effects of Mergers and Acquisitions in International Enterprise Activities. International Journal of Entrepreneurship, 24, 1–8.
Melnychenko, O. (2020). Is Artificial Intelligence Ready to Assess an Enterprise’s Financial Security? Journal of Risk and Financial Management, 13, 191. https://doi.org/10.3390/jrfm13090191
Melnychenko, O. (2021). Energy Losses Due to Imperfect Payment Infrastructure and Payment Instruments. Energies, 14, 8213. https://doi.org/10.3390/en14248213
Oláh, J., Hidayat, Y. A., Dacko-Pikiewicz, Z., Hasan, M., & Popp, J. (2021). Inter-Organizational Trust on Financial Performance: Proposing Innovation as a Mediating Variable to Sustain in a Disruptive Era. Sustainability, 13(17), 9947. https://doi.org/10.3390/su13179947
Saługa, P.W., Zamasz, K., Dacko-Pikiewicz, Z., Szczepańska-Woszczyna, K., & Malec, M. (2021). Risk-adjusted discount rate and its components for onshore wind farms at the feasibility stage. Energies, 14(20), 6840. https://doi.org/10.3390/en14206840
Wróblewski, Ł., & Dacko-Pikiewicz, Z. (2018). Sustainable Consumer Behaviour in the Market of Cultural Services in Central European Countries: The Example of Poland. Sustainability, 10(11), 3856. https://doi.org/10.3390/su10113856
Yang, C., Kwilinski, A., Chygryn, O., Lyulyov, O., & Pimonenko, T. (2021). The green competitiveness of enterprises: Justifying the quality criteria of digital marketing communication channels. Sustainability, 13(24), 13679. https://doi.org/10.3390/su132413679
Hofstede, G.; Hofstede G. & Minkov, M. (2010). Cultures and organizations: Software of the mind, Revised and Expanded 3rd Edition. New York: McGraw-Hill.
Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage Publications.
Brennen, S., & Kreiss, D. (2014). Digitalization and Digitalization. Retrieved May 6, 2023. http://culturedigitally.org/2014/09/digitalization-anddigitalization.
Bogachov, S., Kwilinski, A., Miethlich, B., Bartosova, V., & Gurnak, A. (2020). Artificial Intelligence Components and Fuzzy Regulators in Entrepreneurship Development. Entrepreneurship and Sustainability Issues, 8(2), 487–499. https://doi.org/10.9770/jesi.2020.8.2(29)
Kwilinski, A. (2019). Implementation of blockchain technology in accounting sphere. Academy of Accounting and Financial Studies Journal, 23(2), 1–6.
Kwilinski, A., Litvin, V., Kamchatova, E., Polusmiak, J., & Mironova, D. (2021). Information Support of the Entrepreneurship Model Complex with the Application of Cloud Technologies. International Journal of Entrepreneurship, 25(1), 1–8.
Kwilinski, A., Lyulyov, O., Dzwigol, H., Vakulenko, I., & Pimonenko, T. (2022). Integrative Smart Grids’ Assessment System. Energies, 15(2), 545. https://doi.org/10.3390/en15020545
Miśkiewicz, R., Rzepka, A., Borowiecki, R., & Olesińki, Z. (2021). Energy Efficiency in the Industry 4.0 Era: Attributes of Teal Organisations. Energies, 14(20), 6776. https://doi.org/10.3390/en14206776
Vaníčková, R., & Szczepańska-Woszczyna, K. (2020). Innovation of business and marketing plan of growth strategy and competitive advantage in exhibition industry. Polish Journal of Management Studies, 21(2), 425–445. https://doi.org/10.17512/pjms.2020.21.2.30
Shahlaei, C., Rangraz, M. & Stenmark, D. (2017). Transformation of competence – the effects of digitalization on communicators’ work. Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, June 5–10.
Colbert, A.; Yee, N. & George, G. (2016). The Digital Workforce and the Workplace of the Future. Academy of Management Journal, 59(3), 731–739.
Vieru, D. (2015). Towards a multi-dimensional model of digital competence in small and medium sized enterprises. In Khosrow-Pour, M. (ed.), Encyclopedia of Information Science and Technology (pp. 6715-6725), 3rd edition. Hershey, USA.
Malekifar, S., Taghizadeh, S., Rahman, S. & Khan, S. (2014). Organizational Culture, IT Competence, and Supply Chain Agility in Small and Medium-Size Enterprises. Global Business and Organizational Excellence, 33(6), 69–75.
Condon, E. C. (1973). Introduction to Cross Cultural Communication. Rogers University Press
Greey, M. (1994). Honouring diversity: A cross-cultural approach to infant development for babies with special needs. Centennial Infant and Child Centre.
Del Giudice, M., Nicotra, M., Romano, M., & Schillaci, C. E. (2016). Entrepreneurial performance of principal investigators and country culture: relations and influences. The Journal of Technology Transfer, 42, 320–337.
Chen, Y., Lyulyov, O., Pimonenko, T., & Kwilinski, A. (2023). Green development of the country: Role of macroeconomic stability. Energy & Environment, 0(0). https://doi.org/10.1177/0958305X231151679
Dacko-Pikiewicz, Z. (2019). Building a family business brand in the context of the concept of stakeholder-oriented value. Forum Scientiae Oeconomia, 7(2), 37–51. https://doi.org/10.23762/FSO_VOL7_NO2_3
Dementyev, V.V., & Kwilinski, A. (2020). Institutional Component of Production Costs. Journal of Institutional Studies, 12, 100–116. https://doi.org/10.17835/2076-6297.2020.12.1.100-116
Yevdokimov, Y., Melnyk, L., Lyulyov, O., Panchenko, O., & Kubatko, V. (2018). Economic freedom and democracy: Determinant factors in increasing macroeconomic stability. Problems and Perspectives in Management, 16(2), 279–290. https://doi.org/10.21511/ppm.16(2).2018.26
Lyulyov, O., & Shvindina, H. (2017). Stabilization pentagon model: Application in the management at macro- and micro-levels. Problems and Perspectives in Management, 15(3), 42–52. https://doi.org/10.21511/ppm.15(3).2017.04
Hussain, H.I., Haseeb, M., Kamarudin, F., Dacko-Pikiewicz, Z., & Szczepańska-Woszczyna, K. (2021). The role of globalization, economic growth and natural resources on the ecological footprint in Thailand: Evidence from nonlinear causal estimations. Processes, 9(7), 1103. https://doi.org/10.3390/pr9071103
Sokolovska, A., Zatonatska, T., Stavytskyy, A., Lyulyov, O., & Giedraitis, V. (2020). The impact of globalization and international tax competition on tax policies. Research in World Economy, 11(4), 1–15. https://doi.org/10.5430/rwe.v11n4p1
Moskalenko, B., Lyulyov, O., & Pimonenko, T. (2022). The investment attractiveness of countries: Coupling between core dimensions. Forum Scientiae Oeconomia, 10(2), 153–172. https://doi.org/10.23762/FSO_VOL10_NO2_8
Kwilinski, A., Dielini, M., Mazuryk, O., Filippov, V., & Kitseliuk, V. (2020b). System Constructs for the Investment Security of a Country. Journal of Security and Sustainability Issues, 10(1), 345–358.
Kwilinski, A., Dalevska, N., & Dementyev, V.V. (2022b). Metatheoretical Issues of the Evolution of the International Political Economy. Journal of Risk and Financial Management, 15(3), 124. https://doi.org/10.3390/jrfm15030124
Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). The Effects of Urbanisation on Green Growth within Sustainable Development Goals. Land, 12(2), 511. https://doi.org/10.3390/land12020511
Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). Greenfield Investment as a Catalyst of Green Economic Growth. Energies, 16(5), 2372. https://doi.org/10.3390/en16052372
Pudryk, O., Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). Towards Achieving Sustainable Development: Interactions between Migration and Education. Forum Scientiae Oeconomia, 11(1), 113-131. https://doi.org/10.23762/FSO_VOL11_NO1_6
Szczepańska-Woszczyna, K., Gedvilaitė, D., Nazarko, J., Stasiukynas, A., Rubina, A. (2022), Assessment of Economic Convergence among Countries in the European Union. Technological and Economic Development of Economy, 28(5), 1572–1588. https://doi.org/10.3846/tede.2022.17518
Ziabina, Y., Kwilinski, A., Lyulyov, O., Pimonenko, T., Us, Y. (2023), Convergence of Energy Policies between the EU and Ukraine under the Green Deal Policy, Energies, 16(2), 998. https://doi.org/10.3390/en16020998
William. B. G. (2003). Cross-cultural and intercultural communication. Sage
Moton, A. S. (2021). Cross-Cultural Communication Strategies that Engage Employees and Increase Productivity. Doctoral Dissertation. Walden University, Minneapolis, USA
Kashif, S., Arif, M., Dogar, M.N. & Bhatti, U. (2021). Cross cultural communication on websites: Evidence from USA and Malaysian websites. Indian Journal of Economics and Business, 20(2), 1809–1820.
Sylaj, A. (2019). Cross cultural communication barriers in international organizations: international organization for migration in Pakistan. Master’s Thesis, University of Rhode Island, USA.
Riyanto, B., Nurmala, E., Agustina, I., & Maidari, S., R. (2022). Indonesian Seafarers’ Intercultural Communication Challenges with Multinational Crews. Journal of Intercultural Communication, 23(1), 76–81. https://doi.org/10.36923/jicc.v23i1.92.
Chudnovskaya, E. V., & Millette, D., M. (2023). Understanding Intercultural Experiences of Chinese Graduate Students at U.S. Universities: Analysis of Cross-Cultural Dimensions. Journal of Intercultural Communication, 23(1), 01–12. https://doi.org/10.36923/jicc.v23i1.81
Panchenko, O., Domashenko, M., Lyulyov, O., Dalevska, N., Pimonenko, T., & Letunovska, N. (2021). Objectivation of the ecological and economic losses from solid domestic waste at the heating enterprises. Management Systems in Production Engineering, 29(3), 235–241. https://doi.org/10.2478/mspe-2021-0029
Soliman, M., Lyulyov, O., Shvindina, H., Figueiredo, R., & Pimonenko, T. (2021). Scientific output of the european journal of tourism research: A bibliometric overview and visualization. European Journal of Tourism Research, 28, 2801.
Letunovska, N., Lyuolyov, O., Pimonenko, T., & Aleksandrov, V. (2021). Environmental management and social marketing: A bibliometric analysis. Paper presented at the E3S Web of Conferences, 234, 00008. https://doi.org/10.1051/e3sconf/202123400008
Pimonenko, T., Lyulyov, O., & Us, Y. (2021). Cointegration between economic, ecological and tourism development. Journal of Tourism and Services, 12(23), 169-180. https://doi.org/10.29036/JOTS.V12I23.293
Lyulyov, O., Pimonenko, T., Kwilinski, A., & Us, Y. (2021). The Heterogeneous Effect of Democracy, Economic and Political Globalisation on Renewable Energy. E3S Web of Conferences 2021, 250, 03006. https://doi.org/10.1051/e3sconf/202125003006
Lyulyov, O., Chortok, Y., Pimonenko, T., & Borovik, O. (2015). Ecological and economic evaluation of transport system functioning according to the territory sustainable development. International Journal of Ecology and Development, 30(3), 1-10.
Bilan, Y., Pimonenko, T., & Starchenko, L. (2020). Sustainable business models for innovation and success: Bibliometric analysis. Paper presented at the E3S Web of Conferences, 159, 04037 https://doi.org/10.1051/e3sconf/202015904037
Bilan, Y., Raišienė, A. G., Vasilyeva, T., Lyulyov, O., & Pimonenko, T. (2019). Public Governance Efficiency and Macroeconomic Stability: Examining Convergence of Social and Political Determinants. Public Policy and Administration, 18(2), 241–255. https://doi.org/10.13165/VPA-19-18-2-05
Lyulyov, O., Pimonenko, T., Stoyanets, N., & Letunovska, N. (2019). Sustainable development of agricultural sector: Democratic profile impact among developing countries. Research in World Economy, 10(4), 97-105. https://doi.org/10.5430/rwe.v10n4p97
Coban, H. H., Lewicki, W., Miśkiewicz, R., & Drożdż, W. (2022). The Economic Dimension of Using the Integration of Highway Sound Screens with Solar Panels in the Process of Generating Green Energy. Energies, 16(1), 178. https://doi.org/10.3390/en16010178
Drożdż, W., Kinelski, G., Czarnecka, M., Wójcik-Jurkiewicz, M., Maroušková, A., & Zych, G. (2021). Determinants of Decarbonization—How to Realize Sustainable and Low Carbon Cities? Energies, 14, 2640. https://doi.org/10.3390/en14092640
Cebula, J., & Pimonenko, T. (2015). Comparison financing conditions of the development biogas sector in poland and ukraine. International Journal of Ecology and Development, 30(2), 20-30.
Dzwigol, H., Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). Renewable Energy, Knowledge Spillover and Innovation: Capacity of Environmental Regulation. Energies, 16(3), 1117. https://doi.org/10.3390/en16031117
Kotowicz, J., Węcel, D., Kwilinski, A., & Brzęczek, M. (2022). Efficiency of the power-to-gas-to-liquid-to-power system based on green methanol. Applied Energy, 314, 118933. https://doi.org/10.1016/j.apenergy.2022.118933
Us, Y., Pimonenko, T., & Lyulyov, O. (2021). Energy efficiency profiles in developing the free-carbon economy: On the example of ukraine and the V4 countries. Polityka Energetyczna, 23(4), 49–66. https://doi.org/10.33223/epj/127397
Kwilinski, A., Lyulyov, O., & Pimonenko, T. (2023). Inclusive Economic Growth: Relationship between Energy and Governance Efficiency. Energies, 16(6), 2511. https://doi.org/10.3390/en16062511
Prokopenko, O., Cebula, J., Chayen, S., & Pimonenko, T. (2017). Wind energy in israel, poland and ukraine: Features and opportunities. International Journal of Ecology and Development, 32(1), 98–107.
Polcyn, J., Us, Y., Lyulyov, O., Pimonenko, T., & Kwilinski, A. (2022). Factors Influencing the Renewable Energy Consumption in Selected European Countries. Energies, 15, 108. https://doi.org/10.3390/en15010108
Saługa, P.W., Szczepańska-Woszczyna, K., Miśkiewicz, R., & Chład, M. (2020). Cost of equity of coal-fired power generation projects in Poland: Its importance for the management of decision-making process. Energies, 13(18), 4833. https://doi.org/10.3390/en13184833
Dzwigol, H., Dzwigol-Barosz, M., Miskiewicz, R., & Kwilinski, A. (2020). Manager Competency Assessment Model in the Conditions of Industry 4.0. Entrepreneurship and Sustainability Issues, 7(4), 2630–2644. https://doi.org/10.9770/jesi.2020.7.4(5)
Lyulyov, O., Chygryn, O., Pimonenko, T., & Kwilinski, A. (2023). Stakeholders’ Engagement in the Company’s Management as a Driver of Green Competitiveness within Sustainable Development. Sustainability, 15(9), 7249. https://doi.org/10.3390/su15097249
Miśkiewicz, R., Matan, K., & Karnowski, J. (2022). The Role of Crypto Trading in the Economy, Renewable Energy Consumption and Ecological Degradation. Energies, 15(10), 3805. https://doi.org/10.3390/en15103805
Szczepańska-Woszczyna, K., & Gatnar, S. (2022). Key Competences of Research and Development Project Managers in High Technology Sector. Forum Scientiae Oeconomia, 10(3), 107–130. https://doi.org/10.23762/FSO_VOL10_NO3_6
Trzeciak, M., Kopec, T.P., & Kwilinski, A. (2022). Constructs of Project Programme Management Supporting Open Innovation at the Strategic Level of the Organisation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 58. https://doi.org/10.3390/joitmc8010058
Zhanibek, A., Abazov, R., & Khazbulatov, A. (2022). Digital Transformation of a Country’s Image: The Case of the Astana International Finance Centre in Kazakhstan. Virtual Economics, 5(2), 71–94. https://doi.org/10.34021/ve.2022.05.02(4)
How to Cite
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.