Sustainable Tourism for the Green Economy
DOI:
https://doi.org/10.34021/ve.2021.04.04(3)Keywords:
sustainable development, healthy region, post-industrial tourism, marketing survey, local authoritiesAbstract
The paper analyses the innovative direction of sustainable tourism in Poland. It is investigated by means of a marketing survey of the respondents from this country and neighbouring regions. The authors’ findings deal with the results in the framework of the green economy. The research hypothesis is to check the target group’s awareness of post-industrial tourism in the field of region's rehabilitation, readiness to support sustainable development goals in their areas and to determine the most effective marketing tools to promote sustainable tourism. The authors found that local authorities play an essential role in developing territories through implementing healthy regional strategies. Among the insights of the research is the concept of Smart City as a promising tool for promoting healthy types of activity, to the respondents' opinion. Regions are defined as local centres where sustainable tourism principles could be implemented to reduce consequences unwelcome for the environment and economy.
Downloads
References
Andreas Karaoulanis, A., Vasiliki, K. (2018). Tourism In Developing Countries. The Path Towards Sustainable Development and Its Interaction with the Local Communities, The Environment and The Human Factor. SocioEconomic Challenges, 4(2), 80-86. http://doi.org/10.21272/sec.2(4).80-86.2018
Arva, L., & Deli-Gray, Z. (2011). New types of tourism and tourism marketing in the post-industrial world. Applied Studies in Agribusiness and Commerce, 5(1033-2016-84153), 33-37.
Bilan, Y., Lyeonov, S., Stoyanets, N., & Vysochyna, A. (2018). The impact of environmental determinants of sustainable agriculture on country food security. International Journal of Environmental Technology and Management, 21(5-6), 289-305. http://doi.org/10.1504/IJETM.2018.100580
Bilan, Y., Vasilyeva, T., Kryklii, O., & Shilimbetova, G. (2019). The creative industry as a factor in the development of the economy: Dissemination of European experience in the countries with economies in transition. [Kūrybinė industrija kaip ekonomikos plėtros veiksnys: Europietiškosios patirties sklaida pereinamojo laikotarpio ekonomikos šalyse] Creativity Studies, 12(1), 75-101. http://doi.org/10.3846/cs.2019.7453
Bondarenko, A. F., Zakharkina, L. S., Syhyda, L. O., & Saher, L. Y. (2020). The economic and marketing attractiveness of countries: Measurement and positioning in terms of economic security. International Journal of Sustainable Development and Planning, 15(4), 439-449. http://doi.org/10.18280/ijsdp.150404
Chygryn, O., Rosokhata, A., Rybina, O., & Stoyanets, N. (2021). Green competitiveness: The evolution of concept formation. Paper presented at the E3S Web of Conferences, 234. http://doi.org/10.1051/e3sconf/202123400004
Collection of business statistics in Ukraine: 2018 (2018). URL: http://www.oecd.org/eurasia/competitiveness-programme/eastern-partners/Compendium-Entreprise-Statistics-Ukraine-2018-Ukrainian.pdf
Doran, R., Larsen S., & Wolff, K. (2015). Different but similar: social comparison of travel motives among tourists. International Journal of Tourism Research, 17(6), 555-563. https://doi.org/10.1002/jtr.2023
Dzwigol, H., Dzwigol-Barosz, M., Miskiewicz, R., & Kwilinski, A. (2020). Manager Competency Assessment Model in the Conditions of Industry 4.0. Entrepreneurship and Sustainability Issues, 7(4), 2630-2644. https://doi.org/10.9770/jesi.2020.7.4(5)
Garača, V., Trifković, A., Ćurčić, N., & Vukosav, S. (2014). Aspects of industrial heritage tourism: Case of Novi Sad. Revista de Cercetare si Interventie Sociala, 44, 181–198.
George, B. (2020). Inclusive Sustainable Development in the Caribbean Region: Social Capital and the Creation of Competitive Advantage in Tourism Networks. Business Ethics and Leadership, 4(3), 119-126. https://doi.org/10.21272/bel.4(3).119-126.2020
It became known how many Ukrainians work without a workbook. (2020). URL: https://www.epravda.com.ua/news/2020/06/30/662420/.
Jahić, E., Dragin, A., & Romelić, J. (2014). Industrial heritage in Tuzla Canton tourist offer. Turizam, 18(2), 44–58.
Kapera, I. (2018). Sustainable tourism development efforts by local governments in Poland. Sustainable Cities and Society, 40, 581–588. http://doi.org/10.1016/j.scs.2018.05.001
Kharazishvili, Y., Kwilinski, A., Grishnova, O., & Dzwigol, H. (2020). Social Safety of Society for Developing Countries to Meet Sustainable Development Standards: Indicators, Level, Strategic Benchmarks (with Calculations Based on the Case Study of Ukraine). Sustainability, 12(21), 8953. https://doi.org/10.3390/su12218953
Kljucnikov, A., Civelek, M., Krajcik, V., & Kmeco, L. (2020). Innovations in Tourism Marketing: Sharing Economy Platform. Marketing and Management of Innovations, 1, 11-25. http://doi.org/10.21272/mmi.2020.1-01
Kmeco, L., Mezulanik, J., Kascakova, A. & Civelek, M. (2019). Factors of Demand for Cultural Events in Tourism: The Case of the Czech Republic. Marketing and Management of Innovations, 4, 118-128. http://doi.org/10.21272/mmi.2019.4-10
Kua-Hsin, P., & Gwo-Hshiung, Tz. (2017). Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid-modified MADM model. Current Issues in Tourism. http://doi.org/10.1080/13683500.2017.1306030
Kuzmenko, O., Vasylieva, T., Vojtovič, S., Chygryn, O., & Snieška, V. (2020). Why do regions differ in vulnerability to COVID-19? Spatial nonlinear modelling of social and economic patterns. Economics and Sociology, 13(4), 318-340. http://doi.org/10.14254/2071-789X.2020/13-4/20
Kwilinski, A., Vyshnevskyi, O., & Dzwigol, H. (2020). Digitalization of the EU Economies and People at Risk of Poverty or Social Exclusion. Journal of Risk and Financial Management, 13(7), 142. https://doi.org/10.3390/jrfm13070142
Letunovska, N., Kwilinski, A., & Kaminska, B. (2020). Scientific research in the health tourism market: a systematic literature review. Health Economics and Management Review, 1, 8-19. https://doi.org/10.21272/hem.2020.1-01
Letunovska, N., Lyuolyov, O., Pimonenko, T., & Aleksandrov, V. (2021). Environmental management and social marketing: a bibliometric analysis. E3S Web of Conferences 234, ICIES 2020. https://doi.org/10.1051/e3sconf/202123400008
Melnik, Yu.M., Saher, L.Yu., Illiashenko, N.S., & Ryazantseva, Yu.M. (2016). Classification of basic forms and types of marketing on-line communications. Marketing and Management of Innovations, 4, 43-55
Murphy, C., & Boyle, E. (2006). Testing a Conceptual Model of Cultural Tourism Development in the Post-Industrial City: A Case Study of Glasgow. Tourism and Hospitality Research, Vol. 6, Issue 2, 111-128. https://doi.org/10.1057/palgrave.thr.6040050
Nunkoo, R. (2015). Tourism development and trust in local government. Tourism Management, 46, 623–634. doi: 10.1016/j.tourman.2014.08.016
Parrinello, G. L. (1993). Motivation and anticipation in post-industrial tourism. Annals of Tourism Research, 20, 233-249.
Plzáková, L., & Crespo Stupková, L. (2019). Environment as a key factor of health and well-being tourism destinations in five European countries. IBIMA Business Review. http://doi.org/10.5171/2019.611983
Preferences of Europeans towards tourism. Survey requested by the European Commission, Directorate-General for Internal Market, Industry, Entrpreneurship and Smes (2016). Retrieved from https://ec.europa.eu/COMMFrontOffice/publicopinion/index.cfm/Survey/get
SurveyDetail/instruments/FLASH/surveyKy/2065
Romanova, A. (2017). Global trends of tourism development. Herald of KNUTE, 6, 32-42.
Rosokhata, A., Minchenko, M., Khomenko, L., & Chygryn, O. (2021). Renewable Energy: A Bibliometric Analysis. E3S Web of Conferences 250. (TRESP 2021). http://doi.org/10.1051/e3sconf/202125003002.
Ruhanen, L. (2013). Local government: facilitator or inhibitor of sustainable tourism development? Journal of Sustainable Tourism, 21(1), 80–98. http://doi.org/10.1080/09669582.2012.680463
Shu-Yuan, P., Mengyao, G., Hyunook, K., Kinjal, J.Sh., Si-Lu P., Pen-Chi, Ch. (2018). Advances and challenges in sustainable tourism toward a green economy. Science of the Total Environment, 635, 452-469. https://doi.org/10.1016/j.scitotenv.2018.04.134
Sidali, K. L., Huber, D., & Schamel, G. (2017). Long-term sustainable development of tourism in South Tyrol: an analysis of tourist's perception. Sustainability, 9(10), 1791. https://doi.org/10.3390/su9101791
State Statistics Service of Ukraine (2020). URL: http://www.ukrstat.gov.ua/
Statista. Number of tourists in accommodation establishments during the coronavirus (COVID-19) epidemic in Poland between March 2019 and March 2020 (2020). Retrieved from https://www.statista.com/statistics/1113479/poland-tourists-in-accommodation-establishments-by-region/
Statista. What is important to you when planning your holiday trip after the coronavirus (COVID-19) pandemic? (2020). Retrieved from https://www.statista.com/statistics/1114829/poland-important-factors-when-planning-a-holiday-after-covid-19/
The demand for labour in 2019 (2020). Retrieved from https://stat.gov.pl/en/topics/labour-market/demand-for-labor/the-demand-for-labour-in-2019,1,14.html
Tovmasyan, G. (2019). Assessment of Tourist Satisfaction Index: Evidence from Armenia. Marketing and Management of Innovations, 3, 22-32. http://doi.org/10.21272/mmi.2019.3-02
Tovmasyan, G., Tovmasyan, R. (2020). Tourism Safety And Security In The Republic Of Armenia. SocioEconomic Challenges, 4(2), 14-22. https://doi.org/10.21272/sec.4(2).14-22.2020
Vasilyeva, T., Bilan, S., Bagmet, K., & Seliga, R. (2020). Institutional development gap in the social sector: Crosscountry analysis. Economics and Sociology, 13(1), 271-294. http://doi.org/10.14254/2071-789X.2020/13-1/17
Vysochyna, A., Kryklii, O., Minchenko, M., Aliyeva, A.A., & Demchuk, К. (2020). Country innovative development: impact of shadow economy. Marketing and Management of Innovations, 4, 41-49. http://doi.org/10.21272/mmi.2020.4-03
Xie, H. J., Bao, J., & Kerstetter, D. L. (2012). Examining the effects of tourism impacts on satisfaction with tourism between native and non-native residents. International Journal of Tourism Research, 16(3), 241-249. https://doi.org/10.1002/jtr.1922
