Vol. 6 No. 1 (2023)

Articles

• Digital Marketing in the Context of Consumer Behaviour in the ICT Industry: The Case Study of the Slovak Republic

  Lubica Gajanova, Jakub Michulek

  7-18

  • pdf

• Sustainable Marketing Performance of Banks in the Digital Economy: The Role of Customer Relationship Management

  Stephen Acheampong, Tetyana Pimonenko, Oleksii Lyulyov

  19-37

  • pdf

• Application of the Internet of Things and 6G Cellular Communication to Optimize Accounting and International Marketing

  Zenovii-Mykhaylo Zadorozhnyi, Volodymyr Muravskyi, Nataliya Pochynok, Uliana Ivasechko

  38-56

  • pdf

• Marketing Communications in the Era of Digital Transformation

  Volodymyr Nesterenko, Radoslaw Miskiewicz, Rafis Abazov

  57-70

  • pdf

• Modelling the Level of the Enterprise’ Resource Security Using Artificial Neural Networks

  Mariia Pankova, Aleksy Kwilinski, Nataliya Dalevska, Valentyna Khobta

  71-91

  • pdf