Vol. 6 No. 4 (2023)

Articles

• Digital Distractions in the Workplace: Exploring Cyberloafing Impact on Employee Behaviour and Innovation

  Divya, Mahabir Narwal

  7–24

  • pdf

• Modelling Sustainable Marketing with Retail Consumers’ Purchasing Intentions: Evidence from the MENA Region

  Karam Zaki, Hany Shared

  25–43

  • pdf

• AI Like ChatGPT, Users Like Us: How ChatGPT Drivers and AI Efficacy Affect Consumer Behaviour

  Won-Jun Lee, Han-Suk Lee, Moon-Kyung Cha

  44–59

  • pdf

• Effectiveness of Cloud Technologies in Social Media Marketing and its Impact on Customer Buying Behaviour

  Pratiksha Subramaniyan, Kavitha Muthuraman

  60–72

  • pdf

• Enhancing Process Stability and Quality Management: A Comprehensive Analysis of Process Capability Indices

  Aleksy Kwilinski, Maciej Kardas

  73-92

  • PDF